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Harnessing the power of social
The power of social media has never been greater, with nearly a fifth of the UK’s 16-24-year-olds spending more than seven hours a day online.
Platforms like LinkedIn, Twitter and Instagram have evolved into an essential resource for any business, providing them with near unlimited opportunities to interact directly with their customers.
In turn social media companies has recognised their potential in the eyes of the retail industry, have begun to launch initiatives in order to attract businesses and make it as easy as possible for them to utilise their reach.
Retailers like ASOS , Missguided and Boohoo have built their brands on their social media presence, but with so many vying for attention in the online space, what is the secret to a successful social media strategy?
How social media can benefit retailers
Using social media to promote your business and engage with customers can be a really powerful tool, but it’s also a daunting prospect. Here's some useful tips to consider:
Socially savvy retailers can track customer insights on what people are searching and interacting with. Social media is also a great place to gain valuable feedback and adjust their offering to reflect customer needs. People’s comments and likes on a brand’s social media platforms can dictate what the brand sells in the long term. If retailers are able to connect with consumers meaningfully on social media they increase their visibility with an audience that’s already inclined to buy or looking to buy products.
Social media is one of the best tools for advertising to students, millennials and Generation Z. That said an estimated 42 million of us in the UK use social media so it's not exclusive to the under 30's. Channels such as Instagram and Facebook are particularly effective in engaging customers, ideal to share new activity or exciting new brand launches, in addition to highlighting and promoting offers such as meal deals or freebie offers. Be sure to follow key hashtags, events and interact with polls, stories and visuals.
Finally social media can help retailers build awareness and extend the amount of time potential customers spend interacting, browsing and considering a brand by engaging them in conversations.
By creating multiple online communities filled with entertaining information, sending out event invites and share interesting facts, retailers can ensure that visitors to their social media are converted to fans and eventually. If a social media strategy is being done well and consistent, this can only serve to help build business and retain repeat customers.
Best social media tools for retailers
Facebook is a great place to engage existing customers and offer sales and promotions. This is where social media can be a sales tool. Facebook advertising is a major benefit of the network as it allows you to direct traffic to either the brand’s Facebook page or to its actual website.
The relatively new 'offers' feature allows brands to offer special deals to their target audience while sponsored story ads make fan interactions with the brand page more visibly noticeable to the entire network.
Twitter can be used for customer service and to gain customer insights about your business, certain products and their sentiment about products they have already purchased. Retailers can also post images and videos of displays or sampling days to add visual appeal for fans.
Instagram is a visual platform to help you form a more personal connection with customers. You can share pictures and videos of your staff and happy customers to engage your audience. A visual feed can reflect your brand's uniqueness and differentiate your business. Another reason why you should be on Instagram is because it can help you make the most of new trends from monitoring hashtags and popular content. You can use it to promote charitable causes or simply generate interest by posting holiday-specific content.
Staying ahead of the social curve with Epicurium
We carefully monitor industry news, trend analysis, sales data and social media to ensure OUR customers never miss a beat when it comes to providing THEIR customers with the hottest snacks on the market.
With new trends emerging and existing ones evolving all the time, we’ll help identify the very best in class options to help attract a higher spending consumer.
We enjoy relationships with a focused range of innovative new products and high growth challenger brands, allowing us to provide a fantastic mixture of emerging, growing and popular snacks and drinks with higher than average PORs.
To discover more about the fun world of healthier snacking browse our website, or alternatively get in touch with a member of our team to discuss how to integrate better for you ranges into your snack and drink mix. With a quick turnaround of 24-48 hours, no minimum order and free delivery on any order over £80, our team here at Epicurium can have you tapping into the newest healthier snacks, from the UK and further afield, in no time.