From scarcely two shelves on a supermarket shelf, the free-from market has become a hugely popular movement, with a 27% rise in sales in 2018 alone. The trend rose to prominence with a rise in gluten-free foods but has expanded to take into account a number of dietary requirements, including sugar and dairy-free, providing tasty options to people who may have otherwise been unable to indulge.
The snacking industry has taken note, with many big-name brands looking into reworking snacks free-from gluten, dairy and refined sugar. In 2019 alone, over 42% of us have chosen something from the free-from aisle in our weekly shop.
However, they are having to work hard to compete with innovative, bespoke manufacturers who are producing their products ‘free-from’ from their very origin…Take ‘Love Corn’ the UK’s first premium brand of crunchy corn, born from a desire for tasty and convenient snacking options without the use of gluten, lactose, nuts or sugar commonly found in convenient snacks. The ‘free-from’ approach means snacks such as ‘love corn’ are also free from dietary restrictions, opening them up to a wide consumer base.
Free-from product ranges to attract new audiences
To help develop this base, either for consumers who have specific dietary requirements, or those who are simply looking to cut back on certain products, dedicating a small area of your retail space to a ‘free-from’ range can deliver great results.
Free-from ranges that delight
Just a vegan food has conquered a variety of popular meat-based foods, from burgers to sausages to mince, so too has the burgeoning free-from snack market produced varieties of almost every variety – from the dairy-free chocolate of Livia’s Nugglet Balls, to the sugar-free BEPPS black-eyed pea puffs and gluten-free Candy Kitten gummy sweets. No matter what intolerance is bothering your customers, there is a delicious, healthy and pocket-friendly alternative to be found.
Of course innovative new start-ups are making their impact in free-from with the likes of Mimselicious and Mister Freed joining in. Free-from has become a byword for exciting innovation and quality products.
With a quick turnaround of 24-48 hours, no minimum order number and free delivery on any order over £80, our team here at Epicurium can have you tapping into freshest healthy snacks, from the UK and further afield, in no time.